It’s important to follow the changes in the digital world. We prefer to lead those changes ourselves.
Since 2005, I&M is a leading digital advertising agency in Israel. Our specializations are in the fields of content, performance and strategy, due to our partnership with TMF (the leading online media acquisition firm in Israel) and 25% ownership in OCEAN, a leading digital performance company. Based on our vast experience in digital advertising and marketing, I&M has developed RBO (Results Based Only) Model that relies on advanced performance technologies. As part of this strategy, we were the sole entrepreneurs of CRM Marketing systems in Israel, enabling us to build personal profiles of users, based on collected data and big data.
Our goal is to keep embracing new innovative technologies to strengthen our leadership in the changing digital world. One as such evolved recently: programmatic ad buying – the use of software to purchase digital advertising. In 2015, 75% of purchased media made by I&M was Programmatic, and it climbed to 90% in 2016.
Cross media digital creative solutions
Web analysis and monitoring
Consumers behavior analysis
Big Data based advertising, according to customer profiles
Content creation and management
Retargeting / Remarketing
Branding, strategy and marketing
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Sony Xperia Z5digital
Hanan Mor - Hameyasdimmarketing, digital
Duty Free Magazinmarketing
Duty Free - Whisky festdigital
Duty Free - Fashiondigital
Dun & Bradstreetdigital
Aidiadigital, marketing, branding
Duty Free - Victoria's secretdigital, marketing
Hanan Mor - Harishdigital
Azorim - kiryat onodigital, marketing
AMITAL - UNIFREIGHTbranding
We are partners in TMF, one of Israel’s leading media companies, that deals with all the aspects of the media world, including media planning and media strategy
I&M is the founder and has 25% ownership in Ocean , a digital performance company . Ocean specializes in affiliate programs ( a shared media purchase model) and in programmatic advertising, an innovative advertising model that is based on a smart automatic management of media purchasing
In the last couple of years our customers and us are using a CRM Marketing system, that’s based on data collection and enables to build profiles of Customers based on Big Data. Today, when we encounter a consumer on the internet, we know who he is and what are his purchasing intentions, thanks to a personal profile of him that we have created. This knowledge significantly improves our conversion rates and our results, while the combination of our CRM marketing abilities and Ocean’s targeting and serving abilities makes miracles.
I&M was the first company in Israel that started to use the programmatic advertising model, based on Data base and Big Data
3 copywriters, a content writer and 10 designers
V.P customer and 3 account executives
An in house Development team
Applications, interfaces, data base and more. The team includes 3 programmers
A planning department
The people who accompany us
Guy Simchon – CEO of TMF, Media Digital and Ocean
Omer Cohen – a partner in the management of Ocean, one of Israel’s leading experts in programmatic media management